Google Ads Management Brisbane for Trades and Services

Google Ads management is priced separately from ad spend. Your ad spend with Google is controlled and paid by you directly. Our management fee starts from $500 per month for clients already on an SEO retainer, or $1,000 per month as a standalone service. Get a free audit and we'll outline what makes sense for your situation. For a deeper breakdown of fees, ad spend, and what drives the price, read our guide to Google Ads management cost in Brisbane.

Google Ads management covers the ongoing setup, optimisation, and reporting of your paid search campaigns. A managed account includes keyword research, ad writing, bid adjustments, negative keyword management, call and form tracking, and monthly reporting. The goal is to reduce cost per enquiry over time while maintaining or growing the volume of calls and form submissions your business receives.

PPC stands for pay-per-click. You pay Google each time someone clicks your ad. Google Ads is the most common PPC platform for Brisbane service businesses. Trades businesses use PPC to appear at the top of search results immediately, without waiting for organic SEO rankings to build. The terms "PPC management" and "Google Ads management" are often used interchangeably.

Google Ads can generate enquiries within days of launching, which is why many Brisbane businesses use them while SEO builds organic rankings. Campaigns typically need two to four weeks to accumulate enough data to optimise. The first month reveals which keywords, ad copy, and times of day deliver the lowest cost per enquiry for your trade or service.

Google Ads are paid placements that appear at the top of search results immediately. You pay per click, and when the budget stops, the ads stop. SEO builds organic rankings over time. Once you rank organically, that traffic doesn't cost per click. Most Brisbane businesses we work with run both: Ads for immediate enquiries, SEO for long-term lead flow that doesn't stop when the budget does. For a fuller comparison, see our guide to Google Ads vs SEO for Brisbane businesses.

ROAS stands for return on ad spend. It measures revenue generated for every dollar spent on ads. For Brisbane service businesses, the more useful metric is cost per enquiry: how much you pay to generate each phone call or form submission. We report on cost per enquiry. That number connects directly to your revenue.

For most Brisbane trades businesses, yes. Searches like "plumber Brisbane" or "electrician near me" come from people ready to hire. Appearing at the top of those results through Google Ads generates warm, exclusive enquiries. The cost per enquiry is typically lower than lead brokers like hipages, where hipages sells the same lead to multiple businesses at the same time.

PPC management is the ongoing work of running paid search campaigns profitably. It includes setting bids to maximise the enquiries your budget delivers, writing and testing ad copy, adding negative keywords to filter irrelevant searches, and adjusting campaign settings as data accumulates. An unmanaged Google Ads account typically costs more per enquiry over time. Managed accounts improve with each month of data.

Google has no minimum spend requirement, but a very low budget limits how often your ads appear and how quickly campaigns accumulate the data needed to optimise. For Brisbane trades businesses targeting competitive keywords across multiple suburbs, a realistic daily budget gives campaigns enough volume to optimise within the first month. We'll advise on a starting point during your free audit.

Yes. Google Ads deliver enquiries immediately while small business SEO builds the organic rankings that generate leads without ongoing ad spend. Running both means you're not choosing between short-term results and long-term growth. Ad campaign data also shows which keywords to prioritise in SEO, shortening the time it takes to see organic results.

Google Ads call tracking records every phone call that originates directly from your ads. Form tracking captures every enquiry submitted through your website. Each month your report shows how many enquiries your campaigns generated and what each one cost. You will know exactly what your ad spend is returning.