More Enquiries from Facebook for Brisbane Trades & Service Businesses

Facebook Ads management is priced separately from ad spend. Your ad spend with Meta is controlled and paid by you directly. Our management fee starts from $500 per month for clients already on an SEO retainer, or $1,000 per month as a standalone service. Existing SEO clients receive a reduced management fee starting from $500 per month. Get a free audit and we will outline what makes sense for your situation. SEO builds an asset that compounds over time. Ads stop the moment you stop paying. Organic rankings do not.

For most Brisbane trades and service businesses starting with Meta Ads, a monthly ad spend of $500 to $1,000 provides enough data to test audiences and creative over the first 30 to 60 days. Once you identify which targeting and creative combinations generate the lowest cost per enquiry, you scale budget behind those. Starting below $500 per month limits the data available to optimise effectively.

Facebook Ads work best for businesses with a defined service area, a clear target customer, and a service where the average job or booking value justifies a cost per enquiry of $20 to $80. Plumbers, electricians, landscapers, builders, pest control businesses, physiotherapy clinics, and mortgage brokers across Brisbane generate a positive return from Meta advertising when campaigns are structured correctly. We run a free audit to assess whether Facebook Ads suit your business before recommending them. For more on the trade-offs, see our guide to whether Facebook Ads are worth it for small business.

Google Ads targets people actively searching for your service right now. Facebook Ads reaches people in your service suburbs who are not currently searching but fit your target customer profile. Google Ads typically delivers faster, higher-intent leads. Facebook Ads builds consistent brand presence and reaches a broader audience at lower cost per click. Most Brisbane tradies get the best results running both: Google Ads for urgent enquiries, Facebook Ads for steady pipeline. See our Google Ads management Brisbane page, or read our deeper comparison of Facebook Ads vs Google Ads for Brisbane tradies.

Yes. Facebook and Instagram Ads run through the same Meta Ads Manager, so your campaigns can appear across both platforms using the same targeting and budget. We monitor which placement generates the best cost per enquiry and allocate accordingly. For most Brisbane trades businesses, Facebook delivers higher lead volumes. Instagram performs better for visual trades such as landscaping, building, and interior design.

Most campaigns generate initial enquiries within the first week after launch. Meta's algorithm needs 30 to 50 conversion events to fully optimise delivery, so results improve over the first 4 to 6 weeks. Month one is a testing phase. From month two onwards, we optimise toward a target cost per enquiry and scale budget toward what is working.

The Meta Pixel is code installed on your website that tracks visitor behaviour and connects it to your ads. It lets you build retargeting audiences from your website visitors, track which ads generated enquiries, and optimise campaigns toward real actions rather than clicks. We include Pixel setup in every campaign we build.

Yes. We build retargeting audiences from your website traffic and show ads to people who visited but did not submit an enquiry. These audiences typically produce a lower cost per enquiry than cold audiences because they already showed interest. Retargeting works best with a minimum of around 100 website visitors per month. For newer sites, we focus on cold audience targeting until traffic builds.

We measure success by cost per enquiry. Each monthly report covers: total enquiries generated, cost per enquiry, total ad spend, and which ads performed best. Reach and impressions are not primary metrics. If cost per enquiry rises month-on-month, the report explains why and what we changed to address it.

No. We operate month-to-month with 30 days notice to cancel. There is no minimum term and no lock-in period. The monthly fee covers everything: strategy, creative, audience targeting, weekly optimisation, and reporting.

Facebook Lead Ads, which capture contact details without the person leaving Facebook, consistently outperform website link ads for service businesses on mobile. Single-image ads with a direct offer such as a free quote, free inspection, or same-day service work reliably across most trade categories. For visual services such as landscaping, building, and kitchen renovation, short video ads showing completed work generate strong lead volumes.

SEO builds your visibility in Google for people searching right now. Facebook Ads reaches your target market on Facebook and Instagram when they are not actively searching. Together, they cover more of the customer journey. Someone who saw your Facebook ad and then searches for your service on Google already knows your name, which improves click-through and enquiry quality. See our Local SEO Brisbane and Small Business SEO Brisbane pages for how we combine both.